Pro-RES
Professional Real Estate Services
e-newsletters for buyer & vendor advocates
As a buyer or vendor advocate it is really important to reach out to your clients and
be their "real estate expert"!
Client communication can be difficult for an advocate
Buyer and vendor advocates often find it harder to communicate with their client database than a normal agency employed real estate agent does. Afterall, they usually don't have the same network support that larger networks offer, and they would not often have the property stock list that agents can share with their database. These factors make it even more important that they have a professional e-newsletter that keeps them on their clients shopping list when it comes time to buy or sell.
How can an e-newsletter help you?
Be the real estate expert
The e-newsletter has genuine content to it. It includes real estate insights and opinions that clients appreciate. Agents often email out their stock list week after week. This can be uninteresting and repetitive, especially if your client is not currently in buying or selling mode.
A gentle reminder
Have you ever had a client, friend or worse still, a family member, not use your service because they thought that you didn't work in their area? By communicating twice a month with them, they may have remembered you.
Professionalism
It can be hard for advocates to appear as professional as they are. They often work from home or a small office. Therefore, they need to do everything possible to present themselves as professionally as possible. A well written e-newsletter can help do this.
An explanation
As an advocate how often do you have to explain exactly what you do and how you can help? The advocacy e-newsletter explains this in every newsletter in simple terms.
Presence
Advocates don't have the advantage of impressive offices, big for sale boards, brochures or even open house boards lining the streets on the weekend. So, they have to do something that puts them in front of their clients.
Referral source
By communicating with a client in a professional manner, you are much more likely to be remembered when an that client has the chance to make a recommendation. Possibly even years after you have worked with them.
Keeping up to date
The e-newsletter is a good way of letting your clients know what you are up to. You can even use the "property of the week" feature. You might have a cause, a specific message or a promotion that you want to alert your clients to.
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Pro-RES
Professional Real Estate Services
P.O Box 170 Mentone, Victoria, 3194
email: info@pro-res.com.au
Phone: 0438 808 841
ABN: 47 278 984 858